Our Services

We understand the drivers of successful retailing in today’s sophisticated and complex consumer markets.  We have a track record in helping our clients achieve out-performance in asset value growth & deliver profitable retail sales.  We are regularly called on to give Expert Witness evidence in cases that relate to consumer markets and retail profitability.

Please click on an option below to find out more about how we can help you…

Consumer Insight Research

We have a reputation for perceptiveness and the quality of our analysis. Our USPs are two-fold – firstly that our industry experience ensures that the research delivers actionable recommendations of genuine relevance to our clients. Secondly that those with the experience design, analyse & interpret to bring range and depth to the project. Our retail business consultants develop an unsurpassed understanding of the market in which our clients trade. The conclusions we reach and recommendations for action that we make are firmly rooted in the market realities.

Discussion Groups

We use discussion groups where the needs of the project demand in-depth evidence of consumer attitudes & shopping behaviour. We use our unrivalled experience of the way consumer and retail markets work in the specification of discussion groups and preparation of discussion guides. We ensure that discussion group evidence integrates seamlessly into the wider research programme to deliver maximum value from the investment. In particular this means using discussion group evidence to refine the design of consumer surveys, ensuring that surveys engage with issues of real importance to you and your customers.

Consumer Surveys

We design and implement consumer surveys with a clear focus on the need for actionable results. On-street or mall, door to door or by telephone; whether the sample size is 500 or 5,000 we bring a sophisticated level of insight to our consumer survey work. Our market leading analysis techniques get right under the skin of the consumer. We find that the insight we bring is inevitably influenced both by our experience as retailers and as retail business consultants. We know the outputs that you will find relevant & valuable to your business. We design the research from this standpoint. This is not research designed to deliver a pre-determined answer, it is an approach that maximises the potential usability of the research outputs.

High Value Customers

We make a speciality of testing that old business maxim that 80% of revenues are delivered by just 20% of customers. We call them High Value Customers. Understanding them involves research to indentify who this 20% of customers are, how they shop and how their profile, behaviour and attitudes differ from other customers. The outputs are actionable recommendations designed to get more High Value Customers into your shops.

Pedestrian Flow Surveys

Pedestrian flow evidence is a fundamental requirement when quantifying consumer markets. Many retailers enjoy the benefits of automated footfall counting systems. In the event that you don’t have a system, or the needs of the project demand knowing pedestrian volumes at other locations outside your shop, we can help. We use tried & tested techniques that are proven to be accurate and cost effective.

Catchment Analysis

We know the catchment analysis techniques in use today, but more importantly we have direct experience of the relative capabilities of the techniques available and which is best for a given task.

Retailer Space & Sales Audit

As consultants who have worked at senior levels in the industry on which we consult, we are expert in determining the sales & profit performance of retailers and food service businesses. We can quantify retail supply in markets relevant to your business, providing the means to measure your market penetration, competitor performance and market Stengths, Weaknesses, Opportunities and Threats.

Sustainable Rent Analysis

Millward Associates has unrivalled experience of retail trading in shopping centres around the UK & Ireland. We have an extensive database of retail sales & profits achieved in a wide range of markets of differing size and character. We can help you to determine sales potential and rent affordability.

Retail P&L Analysis

Millward Associates is a leader in the analysis and understanding of retail & food service profitability. Every year we analyse the financial statements of and talk to hundreds of retailers about their businesses. Profit & Loss analysis is the culmination of our work in this area. It is the lens through which retailers performance and their strengths & weaknesses are revealed. Provided we don’t have a conflict of interest, we can put our experience of working with shopping centre clients at your disposal to assist with negotiations on new shop units or renegotiating lease renewals.

Pricing Market Exposure

Millward Associates works with retailers helping them to understand the relative Strengths and Weaknesses, Opportunities and Threats of potential shop units. We have developed sophisticated techniques enabling us to determine the cost of occupying one shop unit compared to another. Our methods analyse the asking rent relative to the size and character of the market available to each shop.

Expert Witness

Our retail business consultants have the right combination of experience, retail expertise and an authoritative command of the retail industry to act as effective expert witnesses. We have been called to give such evidence on numerous occasions and our evidence has resulted in significant material impact on the determination of cases ranging from loss of profits to planning appeals.